Recently, the global pet supplies market has witnessed a surge in demand for pet retractors, with "intelligence" and "humanization" emerging as key drivers of product innovation. Leading manufacturers have successively launched retractor products equipped with GPS positioning, one-click lock, and anti-tangle functions. For example, a new retractor model released by a Chinese pet product enterprise can connect to a mobile app to record the pet’s activity trajectory and set a safe activity range—once the pet exceeds the range, the device sends a real-time alert to the owner.
Industry analysts point out that as pet owners pay more attention to pet safety and outdoor interaction experience, traditional retractors with single traction functions can no longer meet consumer needs. The integration of smart technologies not only enhances the product’s added value but also helps brands gain a competitive edge in the mid-to-high-end market. It is expected that the global smart pet retractor market will grow at a compound annual rate of over 15% in the next three years.